Post by account_disabled on Dec 30, 2023 2:12:47 GMT -5
A study from Stanford Business School shows that simply mentioning your name in the subject line can have the following effects: Open rate increases by % Lead acquisition increases by % Newsletter unsubscribes drop by % So what's the problem? The statistics show that personalizing with the recipient's name is a quick and easy solution. However, if you overdo it, the recipient will quickly become annoyed. It might even seem strange to him. You probably have tons of emails.
Inbox that mention your name in the subject line or in the body. At least that's how I feel. However, if you overdo it, you can scare the recipient away, so it's better to use other data and customer information to personalize philippines photo editor your emails. . Collect the right data If you collect the wrong information , you won't be able to personalize your newsletter. Collect the correct information in the registration form. For example, you can ask new subscribers a few additional questions beyond their name and email address. Ask her where she lives, her birthday or her job. But don't ask too many questions, just the most important ones. Here is an example from TopShop : pasted image.
The company asks for without being too intrusive and alienating the visitor. Then you can use integrations to collect even more information. Integrations are ideal if you don't have the resources to collect additional data yourself. You are not alone in this either. According to a report from Experian , around % of companies say they don't have nearly enough employees to collect and analyze all the data they need from their customers. Here are a few integrations available through MailChimp: pasted image You could also use an email marketing program, such as E.g. Campaign Monitor . Campaign Monitor has many integrations that can be used to collect customer data. pasted image Many of these apps and integrations even specialize in personalization . In addition, you should find out the preferences of your subscribers. Campaign Monitor implements.
Inbox that mention your name in the subject line or in the body. At least that's how I feel. However, if you overdo it, you can scare the recipient away, so it's better to use other data and customer information to personalize philippines photo editor your emails. . Collect the right data If you collect the wrong information , you won't be able to personalize your newsletter. Collect the correct information in the registration form. For example, you can ask new subscribers a few additional questions beyond their name and email address. Ask her where she lives, her birthday or her job. But don't ask too many questions, just the most important ones. Here is an example from TopShop : pasted image.
The company asks for without being too intrusive and alienating the visitor. Then you can use integrations to collect even more information. Integrations are ideal if you don't have the resources to collect additional data yourself. You are not alone in this either. According to a report from Experian , around % of companies say they don't have nearly enough employees to collect and analyze all the data they need from their customers. Here are a few integrations available through MailChimp: pasted image You could also use an email marketing program, such as E.g. Campaign Monitor . Campaign Monitor has many integrations that can be used to collect customer data. pasted image Many of these apps and integrations even specialize in personalization . In addition, you should find out the preferences of your subscribers. Campaign Monitor implements.